Let’s be real, most people don’t really know the difference between UX, UI & Product Design. Heck even I, a product designer, have done my fair share of nodding along during these slightly confused conversations. “Why should I even care about the differences?” you ask. Well, if you’re working on…

Continual improvement and innovation are extremely important in ensuring you stay relevant with your customers and ahead of your competition. But where do you start? Let me guess, you start by looking at your direct competitors, those who offer similar products and services to yourself? You directly compare your solution…

“Volatility, uncertainty and instability” are endangering UK farm businesses, according to the National Farmers’ Union. Love him or loathe him, Clarkson’s Farm is bringing the critical issues that our British farmers are facing to the masses. From labour and funding shortages to high quality food demands, hiked fuel and energy…

The sport and physical activity sector has faced some real challenges over the past few years. With the cancellation of in-person events and restrictions on participation, many sports organisations were forced to accelerate their adoption of digital platforms to help keep their communities and members connected and active. Over 2…

While many organisations recognise the importance of digital transformation, few are able to successfully execute a comprehensive digital transformation strategy. With research showing only a small percentage of executives believe their digital transformation efforts have successfully improved performance and equipped them to sustain changes in the long term. To successfully execute digital transformation, organisations must have a clear understanding of what it is, how it works, and what steps are…

Santa gifted my 7 year old son a Star Wars Ewok Village Lego set for Christmas, which after 3 days of solid work stands proudly in his bedroom. We all know and (mostly) love Lego mainly because of its design aesthetics, but also for its simplicity, accessibility from child to adult, and its endless possibilities of creation. Lego can be built to create characters, buildings, houses, cars, dinosaurs and spaceships to name a few.. literally anything. It’s extremely versatile.

Disruption is a word that has been high on most business agendas for some time. Even if your market has not yet felt any major disruption, the threat has incumbent businesses thinking about how they defend against disruption. …

Part 1: Needs, benefits & understanding — By Ben Askew, Creative Director at Freestyle The world of UX is fast-moving. Methods constantly evolve, thinking changes and approaches are adapted at an incredible rate. The design community is constantly innovating, especially around the way to approach creating prototypes.

Freestyle founder Alan Cooper reveals useful insights for B2Bs when choosing a new agency partner at pitch stage. Pitching is a complex journey. Especially for B2B Agencies It can also be a rather lengthy one, intricate and costly. Agencies can burn through tens of thousands of pounds on a pitch with no certain outcome. Pitching for B2B versus B2C…